British director and photographer Rob Whitworth – winner of the Best Photography (Factual) Bafta in the 2017 British Academy Television Craft Awards – is known for his use of a “flow motion” technique, which removes the constraints of time and space to tell compelling stories for some of the world’s most recognised brands.

Whitworth’s series of flow motion films, published on YouTube, have amassed tens of millions of views.

Through the manipulation of time-lapse photography, flow motion pushes the boundaries of what is possible in film, revealing multiple experiences and journeys to create a profoundly transformative viewing experience.

‘Hero content’: Rob Whitworth takes Jaguar F-Pace for a spin

The Jaguar F-Pace SUV launch film marks the first time this creative technique has been used to produce “hero” content for an automotive brand.

The film features people around the world enjoying the experience of living with the new F-Pace — which offers enhanced exterior design, a luxurious crafted all-new interior, advanced connectivity and efficient, electrified, plug-in hybrid powertrain capability.

“F-Pace’s precise design execution guarantees an instant emotive reaction every time someone catches sight of it,” said Jaguar design director Julian Thomson.

Multiple locations a tribute to global launch

Shot on location in San Francisco, Lake Tahoe and London, the film demonstrates the versatility of the new F-Pace and was seamlessly stitched together by Whitworth in post-production.

As part of the filmmaking process Jaguar also teamed up with the BFI Film Academy – a UK-wide programme providing opportunities for young people to gain the skills and knowledge to start them on their career in film.

BFI Film Academy graduate Angelica Gayle was invited to be mentored by Rob on set, gaining valuable insight, experience and advice as to how a film of this type is created.

Building on the success of the original five-seat F-PACE performance SUV and introducing an assertive new exterior and interior, latest generation Pivi Pro infotainment and the choice of in-line four- and six-cylinder engines (including PHEV and MHEV technology), the new F-Pace has been lauded as “more luxurious, connected and efficient than ever before” by the British vehicle brand.

  • The original F-PACE won World Car of the Year and World Car Design of the Year titles at the 2017 World Car Awards.
Onlineautos
Author: Onlineautos