To commemorate 2020’s Women’s Month, Port Elizabeth-based Isuzu Motors South Africa (IMSA) did not have to look very far to find the trailblazing women who inspire the company, the brand and the industry.
In fact, women have long played pivotal roles in a wide range of positions at Nelson Mandela Bay’s commercial vehicle specilaist’s facilities which enjoys a rich legacy of more than 40 years of operations in the Eastern Cape province.
While woman have been deployed in important capacities across the company’s operations, Isuzu as a brand has over the decades made catalytic contributions to social upliftment initiatives which have made direct impacts on the lives of women.
TO THE INSPIRATIONAL ISUZU WOMEN
According IMSA’s corporate affairs executive Denise van Huyssteen:
“While Women’s Month in South Africa commemorates the contributions which women have made to key milestones in the country’s history, it also provides an opportunity to honour the women who inspire us every day.”
She said as part of this recognition, the company has rolled out an employee campaign called #WomenCrushWednesday, which allows fellow employees to nominate their female colleagues who inspire them.
These women are featured on the company’s digital internal platforms every Wednesday during the course of Women’s Month. In addition to this, phenomenal Isuzu female employees are featured on the Isuzu social media sites, geared at showcasing the women behind the strength of the brand.
WOMEN IN SOCIAL MEDIA
“One of the first Isuzu women to be featured in the Women’s Month social media campaign is Nola Nongubo, who is an assembler responsible for the flawless finish of the paint process in the production plant.
“She is one of few females in the paint shop and the only woman in her team. She takes pride in her job and ensures that every Isuzu bakkie’s paint job is perfectly executed,” revealed Van Huyssteen.
Continuing, she said other female employees who have been recognised include Liesl Vlotman, who is an engineering services manager and has been working in the automotive industry for 28 years and Esti Beaumont, field operations manager for commercial vehicles, who has kept South Africa’s freight trucks moving since 2002.
WINNING WOMEN ACROSS THE WORKPLACE
Van Huyssteen added that similarly, women in the workplace are honoured and recognised for their contribution towards the engineering, manufacturing and sales of commercial vehicles.
“We embrace gender equality and continue to provide empowerment and leadership opportunities for women. The #WomenCrushWednesday drive has taken off successfully with an overwhelming response already received within the first few minutes of the campaign going live,” concluded Van Huyssteen.
ISUZU SALUTES WOMEN
Weighing in on the occasion, IMSA marketing manager Tim Hendon said even the Isuzu logo was tweaked for Women’s Month to reflect “Usuzi — With you, for Women’s Month”, as a way of paying tribute to the strong women in South Africa and the critical role they play in the economy.
THE WOMEN BEHIND THE WOMEN
While omitted from the company’s statements highlighting the prowess of isuzu’s leading women in South Africa, Van Huyssteen herself has been at the forefront of the Isuzu brand over the past two decades — making important contributions to the brand both internally and externally.
Besides holding the executive position for corporate affairs for the company, Van Huyssteen also wears the company’s business strategy and legal executive caps.
The Struandale-based company’s corporate communications are also in the strong hands of another two women – Gishma Johnson, who serves as corporate communications manager and Iviwe Poti who serves as IMSA’s corporate communications officer.